Hey, I'm Ryan.
I'm an 11-year Canadian Army veteran, once an obsessive rock climber, now living in Mexico where I spend as much time as possible in the ocean spearfishing (and trying to learn Spanish).
After the military, I jumped into sales. B2C, B2B, door-to-door, tech account management, investment banking, dating coaches, startups, you name it.
Over time, I noticed the same revenue leaks everywhere, all tied to one thing:
broken systems
As a commission-only sales pro, I was constantly battling:
- Low show rates
- Unqualified leads
- Messy CRMs with no automation
- High churn
- Weak referral & re-engagement campaigns
Instead of taking another sales role with the same headaches, I shifted to fixing them.
That gave birth to Serica Marketing.