Effective Date: 25 Sept 2025

Company: Serica Marketing LLC

State of Incorporation: Wyoming, United States

Website: https://www.sericamarketing.com

Contact Email: [email protected]

At Serica Marketing LLC (“Serica Marketing,” “we,” “our,” or “us”), we respect your privacy and are committed to protecting the personal data of our clients and their customers. This Privacy Policy explains how we collect, use, store, and share information when you use our Services.

By using our Services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect information in two primary ways:

From our clients (business customers):
- Names, email addresses, phone numbers, billing details
- Business information (e.g., company name, industry, marketing preferences)
- Payment details (processed securely through Stripe or PayPal)

From our clients’ customers (end users):
- Names, email addresses, phone numbers (when provided through chatbots, forms, or calls)
- Call recordings and chat transcripts for quality assurance, AI training, and service delivery

Automatically collected data:
- Cookies, IP addresses, browser type, device information
- Website usage patterns (via Google Analytics)

2. How We Use Your Information

We use the information we collect to:

- Provide and improve AI voice agents, chatbots, and marketing automation tools
- Train, configure, and optimize AI systems (while applying safeguards to prevent misuse of sensitive data)
- Process payments and manage client subscriptions
- Provide customer support and respond to inquiries
- Conduct analytics to improve performance and user experience
- Send marketing communications (with opt-out options)
- Ensure compliance with legal and regulatory requirements

3. AI-Specific Data Usage

AI models may use call recordings and chat transcripts to improve accuracy and performance.
We do not sell or share training data outside of delivering and improving Services.
Clients are responsible for ensuring they have lawful rights and consents before submitting their customers’ data to our AI systems.

4. Data Retention

Client account data: Retained as long as you maintain an active account, and for up to 3 years after termination for legal, tax, and audit purposes.

Call recordings and chat transcripts: Retained for up to 12 months unless otherwise required by law or contract.

Cookies and analytics data: Retained according to Google Analytics and browser settings.
You may request earlier deletion of your data (see Section 7).

5. Your Rights

Depending on your location (e.g., under GDPR, CCPA, or other privacy laws), you have the right to:

- Access your data and receive a copy
- Correct inaccurate or incomplete data
- Delete your personal data (“right to be forgotten”)
- Restrict or object to processing in certain cases
- Data portability – request transfer of your data to another provider
- Opt-out of marketing communications
- To exercise your rights, contact us at [email protected].

6. Data Security

We take reasonable measures to protect data, including:

- Encryption of data in transit and at rest
- Secure storage on AWS/Google Cloud infrastructure
- Access controls and monitoring
- Regular security assessments

However, no system is 100% secure. We cannot guarantee absolute protection against unauthorized access.

7. Cookies and Tracking

We use cookies and similar technologies to:

- Improve website performance and functionality
- Track usage analytics (via Google Analytics)
- Support personalization of Services

You may disable cookies in your browser settings, but this may affect site functionality.

8. Sharing of Data

We do not sell personal data. We may share information with:

- Third-party service providers (e.g., GoHighLevel, Twilio, OpenAI, Stripe, PayPal, Google Analytics) for service delivery
- Legal authorities if required by law or to protect rights, safety, or property
- Business transfers (e.g., merger, acquisition, or sale of assets)

9. Children’s Privacy

Our Services are intended for businesses and adults. We do not knowingly collect personal information from children under 13 (or 16 where applicable under GDPR). If we learn we have collected such information, we will delete it promptly.

10. International Data Transfers

As a U.S.-based company, we may transfer and store your information outside your country of residence. We take measures to ensure adequate safeguards (e.g., Standard Contractual Clauses under GDPR) are in place.

11. SMS/Text Messaging Policy

Serica Marketing LLC collects and uses phone numbers to send transactional and marketing messages to clients who have explicitly opted in. We send approximately 2-4 messages per month including appointment reminders, service updates, and campaign notifications.

Data Collection: We collect phone numbers through our website forms, service agreements, and consultation requests.

Data Usage: Phone numbers are used solely for business communications related to our digital marketing services.

Opt-out: Users may opt out at any time by texting STOP to any message or by contacting us at tospp@sericamarketing.com or +1 507-668-7382.

Data Protection: We do not sell or share phone numbers with third parties except as necessary to provide our services.

12. Opt-Out Procedures

Serica Marketing LLC obtains explicit written consent through:

1. Online intake forms with checkbox confirmation for SMS communications

2. Service agreements with SMS consent clause

3. Text-to-join campaigns where users text START to subscribe

4. In-person consultations with written consent forms

All opt-in methods clearly display:

- Purpose of messages (marketing service updates)

- Message frequency (2-4 messages per month)

- Message and data rates disclosure

- Clear opt-out instructions

Opt-out is processed immediately when users text or email STOP, UNSUBSCRIBE, CANCEL, or END. Confirmation message is sent upon successful opt-out.

13. Handling of Call Recordings & Chat Transcripts

Used for quality assurance, service delivery, and AI training.
Retained up to 12 months unless otherwise required or requested for earlier deletion.
Accessible only to authorized staff and secured on encrypted storage systems.

14. Data Breach Notification

If we become aware of a data breach that compromises personal information, we will:

- Notify affected clients without undue delay
- Provide details about the nature of the breach, affected data, and mitigation measures
- Comply with applicable legal notification requirements under GDPR, CCPA, or other relevant laws

15. Marketing Communications Preferences

We may send you emails, SMS, or other communications related to promotions, updates, or service announcements.

You can manage your preferences or opt out at any time (see Section 11).

16. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on our website with a revised “Effective Date.” Continued use of our Services after changes are posted constitutes acceptance.

17. Contact Us

If you have questions, concerns, or requests about this Privacy Policy, please contact us:

Serica Marketing LLC

Email: [email protected]

Website: https://www.sericamarketing.com