Hey, I’m Ryan.

I’m an 11-year Canadian Army veteran, once an obsessive rock climber, now living in Mexico where I spend as much time as possible in the ocean spearfishing (and trying to learn Spanish).

After the military, I jumped into sales—B2C, B2B, door-to-door, tech account management, investment banking, dating coaches, startups—you name it.

Over time, I noticed the same revenue leaks everywhere, all tied to one thing:

broken systems

As a commission-only sales pro, I was constantly battling:

- Low show rates

- Unqualified leads

- Messy CRMs with no automation

- High churn

- Weak referral & re-engagement campaigns

Instead of taking another sales role with the same headaches, I shifted to fixing them.

That gave birth to Serica Marketing.